Coca-Cola and PepsiCo, the world's top two soda firms, don't rest on their still-number-one brands, Coca-Cola Classic and Pepsi.
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New brands sometimes sell well. Like Coke's $7 Sport & Team Bottles, they can become collectors. In the industry, "zombies" like Tab and Odwalla are discontinued
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The $237 billion carbonated drink industry relies on taste advancements and savvy marketing to keep juices and profits flowing.
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Pepsi's 2022 Nitro Pepsi flavor, released on March 28 and available at grocery stores, no longer uses carbon dioxide in its "carbon"ation process.
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Colas carbonate. Nitrogen is designated for cold beer and Starbucks coffee, so is Nitro Pepsi a cola? Consider it hybrid. The Nitro Pepsi news release claims
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Computer nerds were stereotyped as Coke drinkers for years. Coca-Cola Zero Sugar Byte, its latest limited edition, takes the "byte" from screen-time popularity
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The company also hopes gamers and Coke fans will help define Byte as a "pixel-flavored" beverage "born in the metaverse."
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Pepsi and Starbucks are launching BAYA Energy to enter the energy drink market. Through its North American Coffee Partnership RTD, the two developed the brand.
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A "breakthrough innovation," Coca-Cola announced last year, Coke with coffee "sips like a Coke and finishes like a coffee."
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Coke coffee, launched in 2018 in Japan, is a "true hybrid innovation," claimed Coca-Cola Trademark brand director Brandan Strickland.
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